The Plums Edit

Silk vs Satin Nightwear: What's the Real Difference?
Silk vs Satin Nightwear: What's the Real Difference?
Silk and satin aren't opposites, but there's a real difference between them. After 20+ years fitting nightwear, here's how to tell genuine silk from polyester satin, when each is worth... Read more...
The Ultimate Guide to Lingerie Solutions: How to Fix Every Wardrobe Dilemma
The Ultimate Guide to Lingerie Solutions: How to Fix Every Wardrobe Dilemma
Boob tape, low-back converters, chicken fillets — social media makes it all look simple. After 20+ years of fitting bras, here's what actually holds up in the real world, and... Read more...
Bridal Nightwear Ideas for Every Bride
Bridal Nightwear Ideas for Every Bride
Forget What You Think You're Supposed to Wear One of the biggest misconceptions about bridal nightwear is that it has to be white or ivory. Classic satin, silk and lace... Read more...
woman in burgundy bikini wadding through water
How to Choose the Right Bikini: An Expert Guide to Styles, Fit and Confidence
Choosing a bikini shouldn't be stressful. After nearly 20 years of fitting women, our founder shares the honest advice she gives every customer — from why bra-sized swimwear matters to... Read more...
Cabinet with stacks of bras
How Often Should You Replace Lingerie?
Bras don't come with an expiry date, but they do have a shelf life — and it's rarely about how long you've owned them. After nearly 20 years of bra... Read more...
Woman wearing uncomfortable bra
You're Not a "Funny Shape": The Real Reason Your Bras Don't Fit
Think finding your correct bra size guarantees a perfect fit? Think again. From overlooked warning signs like riding bands to the massive impact of life stages and breast shape, bra... Read more...
The Most Common Bra Fitting Questions (Answered from 20 Years of Experience)
The Most Common Bra Fitting Questions (Answered from 20 Years of Experience)
Bra sizing is confusing, inconsistent, and almost never explained properly. If your bra feels uncomfortable or unsupportive, that is not a you problem — it is a fit problem. These... Read more...
What Nightwear Should I Wear to Bed on Hot Nights?
What Nightwear Should I Wear to Bed on Hot Nights?
Hot nights are miserable. Whether it's a summer heatwave, the menopause, or just the way you're built, the wrong nightwear makes it so much worse. The good news? It's usually... Read more...
Is Lise Charmel Lingerie Worth The Price?
Is Lise Charmel Lingerie Worth The Price?
After years of fitting women and selling luxury lingerie, I get asked this question more than almost any other. My honest answer isn't straightforward — because for the right woman,... Read more...
Why Your Plunge Bra Doesn't Fit (and How to Fix It for Larger Busts)
Why Your Plunge Bra Doesn't Fit (and How to Fix It for Larger Busts)
Plunge bras are one of the most-returned, most-abandoned styles in the lingerie drawer — but the reasons they fail are almost always fixable. From band fit to breast shape to... Read more...
Bride Choosing Lingerie Under My Wedding Dress
What Should I Wear Under My Wedding Dress?
Choosing your wedding dress is only part of the story — what you wear underneath matters just as much. After 20 years of fitting brides, we’re sharing exactly how to... Read more...
Half Cup Bra vs Full Cup Bra: Which Bra Style Is Right for You?
Half Cup Bra vs Full Cup Bra: Which Bra Style Is Right for You?
If you’ve ever stood in a fitting room choosing between a half cup bra and a full cup bra, you’ll know it’s not a simple decision. Most articles will tell you:... Read more...