The Plums Edit

What's the Difference Between a Plunge and a Balcony Bra?
What's the Difference Between a Plunge and a Balcony Bra?
Plunge or balcony is one of the questions I'm asked most often in the shop. The two styles can look similar on the hanger, but they fit very differently, and... Read more...
Types of Bra Explained: 10 Bra Styles and Who They Suit
Types of Bra Explained: 10 Bra Styles and Who They Suit
Finding the right bra isn’t just about knowing your size—it’s about understanding which styles truly work for your body and lifestyle. With so many bra designs available, from balcony and... Read more...
What Are the Different Types of Knickers and How Do They Fit?
What Are the Different Types of Knickers and How Do They Fit?
Full briefs, Rio, Italian, tangas, shorties... there are a lot of names for knickers, and brands don’t always agree on what they mean. After 20+ years of fitting, here’s how... Read more...
Why Have My Bras Suddenly Stopped Fitting?
Why Have My Bras Suddenly Stopped Fitting?
You're buying the same size you've always worn, perhaps even the same bra, and suddenly it gaps, digs in or just doesn't feel right. Here's what we see in the... Read more...
Silk vs Satin Nightwear: What's the Real Difference?
Silk vs Satin Nightwear: What's the Real Difference?
Silk and satin aren't opposites, but there's a real difference between them. After 20+ years fitting nightwear, here's how to tell genuine silk from polyester satin, when each is worth... Read more...
The Ultimate Guide to Lingerie Solutions: How to Fix Every Wardrobe Dilemma
The Ultimate Guide to Lingerie Solutions: How to Fix Every Wardrobe Dilemma
Boob tape, low-back converters, chicken fillets — social media makes it all look simple. After 20+ years of fitting bras, here's what actually holds up in the real world, and... Read more...
Bridal Nightwear Ideas for Every Bride
Bridal Nightwear Ideas for Every Bride
Forget What You Think You're Supposed to Wear One of the biggest misconceptions about bridal nightwear is that it has to be white or ivory. Classic satin, silk and lace... Read more...
woman in burgundy bikini wadding through water
How to Choose the Right Bikini: An Expert Guide to Styles, Fit and Confidence
Choosing a bikini shouldn't be stressful. After nearly 20 years of fitting women, our founder shares the honest advice she gives every customer — from why bra-sized swimwear matters to... Read more...
Cabinet with stacks of bras
How Often Should You Replace Lingerie?
Bras don't come with an expiry date, but they do have a shelf life — and it's rarely about how long you've owned them. After nearly 20 years of bra... Read more...
Woman wearing uncomfortable bra
You're Not a "Funny Shape": The Real Reason Your Bras Don't Fit
Think finding your correct bra size guarantees a perfect fit? Think again. From overlooked warning signs like riding bands to the massive impact of life stages and breast shape, bra... Read more...
The Most Common Bra Fitting Questions (Answered from 20 Years of Experience)
The Most Common Bra Fitting Questions (Answered from 20 Years of Experience)
Bra sizing is confusing, inconsistent, and almost never explained properly. If your bra feels uncomfortable or unsupportive, that is not a you problem — it is a fit problem. These... Read more...
What Nightwear Should I Wear to Bed on Hot Nights?
What Nightwear Should I Wear to Bed on Hot Nights?
Hot nights are miserable. Whether it's a summer heatwave, the menopause, or just the way you're built, the wrong nightwear makes it so much worse. The good news? It's usually... Read more...