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Established 2006
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New Season Lingerie

Aubade Men Exuberance Duo Boxer

Aubade Men Duo Boxer

Aubade Men Duo Boxer
£65.00
    • Primadonna Deauville Peacock Non-Padded Full Cup Seamless
    Sale

    Primadonna Deauville Peacock Seamless Full Cup

    Primadonna Deauville Peacock Seamless Full Cup
    £86.40 £96.00
    • Primadonna Deauville Peacock Full Cup Bra
    Sale

    PrimaDonna Deauville Peacock Full Cup Bra

    PrimaDonna Deauville Peacock Full Cup Bra
    £110.70 £123.00
    • Primadonna Deauville Peacock Thong
    Sale

    PrimaDonna Deauville Peacock Thong

    PrimaDonna Deauville Peacock Thong
    £46.80 £52.00
    • Swimwear 149 Bikini 82 Swimsuit 47 Cover-ups 42
    Swimwear
    Woman in a stylish outfit with the Eiffel Tower in the background, featuring the 'Marie Jo' brand.

    Marie Jo Avero Push Up Bra
    £107.00
    Marie Jo Avero Black Push Up Bra

    • Signature Bras
    PrimaDonna Deauville Caffe Latte Full Cup Bra
    Sale

    PrimaDonna Deauville Full Cup Bra

    PrimaDonna Deauville Full Cup Bra
    £100.30 £118.00
    Woman wearing a blue and white patterned lingerie set in a bright room.

    Luxury Lingerie Made With Care

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    The Plums Edit

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    What Nightwear Should I Wear to Bed on Hot Nights?

    What Nightwear Should I Wear to Bed on Hot Nights?

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    Hot nights are miserable. Whether it's a summer heatwave, the menopause, or just the way you're built, the wrong nightwear makes it so much worse. The good news? It's usually...
    Woman wearing uncomfortable bra

    You're Not a "Funny Shape": The Real Reason Your Bras Don't Fit

    |Katherine Salt
    Think finding your correct bra size guarantees a perfect fit? Think again. From overlooked warning signs like riding bands to the massive impact of life stages and breast shape, bra...