Sale

Our sale brings together designer lingerie, swimwear and nightwear from Aubade, Lise Charmel, Marie Jo, PrimaDonna, Antigel, Gottex and more, with prices reduced by up to 50%. Stock is limited and sizes go quickly, so if you spot your size, don't leave it too long. Not sure what you need? Our fitters have over 20 years of bra fitting experience and are happy to help.

Designer lingerie sale at Plums

This is where you'll find the pieces we love at reduced prices, from luxury bras and briefs to swimsuits, bikinis, pyjamas and nightgowns. Everything here is full price stock from the brands we fit and recommend every day in our Jersey boutique, so you're getting the same quality and fit at a lower price. Once a size is sold, that's usually it, so the best choice is always at the start of the sale.

Bra sale for fuller busts

Fit is what we're known for, and it's why our sale is worth a look if you're a D cup or above. PrimaDonna and Marie Jo are both Belgian brands built around fuller cup shaping, with full cup, plunge and padded styles designed to support properly and look beautiful. Lise Charmel and Aubade bring French lace and embroidery, and Simone Perele is loved for comfortable, well-fitting everyday bras. Use the filters to narrow the sale by bra size, style or brand, and if you're between sizes or unsure of yours, our bra size guide is a good place to start.

Swimwear sale

Reduced swimwear is one of the best reasons to shop early. Gottex are known for bold prints and flattering swimsuits, while Antigel, Lise Charmel and PrimaDonna Swim offer bikinis and swimsuits with the kind of support and styling that's hard to find on the high street. Take a look at our full swimwear sale for the best of the season's reductions.

Nightwear sale

Our nightwear sale has pyjamas, nightgowns and robes in soft fabrics that feel as good as they look, from brands including Maryan Mehlhorn and In Bloom. They make lovely gifts, and an easy way to treat yourself without paying full price.

Shop the sale by brand

Looking for a particular label? Head straight to the Aubade sale, Lise Charmel sale, Marie Jo sale or PrimaDonna sale. You'll also find reduced pieces from Antigel, Charmline, Gottex, Mey and Simone Perele in the full sale above, and the lingerie sale collection keeps everything in one place.