Lingerie Sale

Our lingerie sale has reduced prices on designer bras, briefs, thongs and nightwear from PrimaDonna, Marie Jo, Aubade, Lise Charmel, Antigel, Mey and Simone Perele. These are end-of-line styles with no reorders, so once a size has gone it won't return. If you'd like help finding your size, our fitters have over 20 years of bra fitting experience and are happy to help.

Designer lingerie sale at Plums Lingerie

This is where you'll find the lingerie we fit and recommend every day at reduced prices, from luxury bras and matching briefs to nightwear. Everything is stock we'd happily sell at full price, so you're getting the same quality and fit for less. It's a good chance to try a brand you've had your eye on, or to add to a set you already own.

Bra sale for every shape

Fit is what we're known for, and it's the reason to shop the sale with us rather than guess. PrimaDonna and Marie Jo are Belgian brands built around shapely, supportive bras, with plenty for fuller busts. Lise Charmel and Aubade bring French lace and embroidery, Antigel is playful and colourful, and Mey and Simone Perele are the ones to look at for everyday comfort. Stock changes as sizes sell, so use the filters to narrow the page by bra size, style, brand or colour. If you're between sizes, or you haven't been fitted for a while, our bra size guide is a good place to start.

Briefs, thongs and matching sets

Most of the bras have matching briefs, thongs or shorts, so you can buy a full set in the same colour and pay a lot less than you would at full price. The nightwear in the sale often has matching pieces too, so it's worth looking at chemises and robes as well.

Shop the lingerie sale by brand

If you know the brand you want, go straight to the PrimaDonna sale, Marie Jo sale, Aubade sale or Lise Charmel sale.