Marie Jo Noemy

Noemy is Marie Jo doing what it does best — taking a strong design statement and making it completely wearable. The collection is built around a vivid fuchsia that genuinely earns attention, the kind of colour that feels energising rather than gratuitous, and balances it with the quiet precision of construction that Marie Jo has spent decades refining.

The bra styles here follow the shapes that make Marie Jo such a consistent performer: smooth, close-fitting cups that create a natural, rounded silhouette without drama or fuss, underwiring that curves with the body rather than against it, and enough coverage in the right places to wear confidently all day. 

The hotpants and briefs carry the same lace detailing through, so the collection genuinely works as a set rather than an afterthought pairing.

If you usually default to neutral lingerie, Noemy is a good argument for reconsidering. The colour is bold enough to feel deliberate, the fit is exactly what you'd expect from Marie Jo, and there's something to be said for opening a drawer and finding something that actually makes you smile.