Marie Jo Avero Sale

The Marie Jo Avero has been one of the most consistently beloved bras in luxury lingerie for over three decades, and its appeal has never really needed explaining. The soft checked fabric, the embroidered daisy straps, the heartshape cup that lifts and rounds without fuss — it's a collection that earns its reputation every season.

What you'll find here is Avero at a discount: seasonal fashion colours that have come to the end of their run at Plums and won't be reordered. These aren't continuity shades you can pick up any time — once the sizes in this edit are gone, they're gone. The construction is identical to the full-price range, and the fit is everything you'd expect from Avero. If your size is here, it's worth taking.