Iconic Avero Heartshape Bra with Timeless Appeal

The Marie Jo Avero Heartshape Bra in Ivory Petal is a true lingerie classic, celebrated for its instantly recognisable design and flawless fit. The heart-shaped cups create a beautifully rounded silhouette, offering gentle lift and shaping that feels both feminine and supportive. Finished in soft off-white with subtle yellow accents, it’s elegant, fresh and effortlessly chic.

Supportive Comfort with Signature Detail

Designed with lightly padded, underwired cups, this bra delivers reliable support while remaining smooth and non-transparent under clothing. The legendary Avero daisy straps add a playful yet refined touch, while the multi-way design allows you to switch to a halter style for versatile styling under different outfits.

An Everyday Essential with Icon Status

Famous for its comfort, fit and distinctive detailing, the Avero Heartshape Bra is made to be worn and loved every day. Pair it with the matching briefs for a polished, coordinated look that blends classic Marie Jo craftsmanship with modern confidence.