PrimaDonna Sale

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36 items

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Prima Donna Sophora Full Cup Bra Spz
Sale

Prima Donna Sophora Full Cup Bra Spz
Prima Donna Sophora Full Cup Bra Spz

Sale price £73.45 Regular price £113.00
Prima Donna Sophora Thong SPZ
Sale

Prima Donna Sophora Thong SPZ
Prima Donna Sophora Thong SPZ

Sale price £33.15 Regular price £51.00
Prima Donna Sophora Rio Briefs SPZ
Sale

Prima Donna Sophora Rio Briefs SPZ
Prima Donna Sophora Rio Briefs SPZ

Sale price £37.05 Regular price £57.00
Prima Donna Sophora Hotpants SPZ
Sale

Prima Donna Sophora Hotpants SPZ
Prima Donna Sophora Hotpants SPZ

Sale price £40.30 Regular price £62.00
Prima Donna Sophora Full Briefs SPZ
Sale

Prima Donna Sophora Full Briefs SPZ
Prima Donna Sophora Full Briefs SPZ

Sale price £40.30 Regular price £62.00
Prima Donna Sophora Balcony Bra SPZ
Sale

Prima Donna Sophora Balcony Bra SPZ
Prima Donna Sophora Balcony Bra SPZ

Sale price £73.45 Regular price £113.00
Prima Donna Devdaha Thong VEB
Sale

Prima Donna Devdaha Thong VEB
Prima Donna Devdaha Thong VEB

Sale price £37.05 Regular price £57.00
Prima Donna Devdaha Rio Briefs VEB
Sale

Prima Donna Devdaha Rio Briefs VEB
Prima Donna Devdaha Rio Briefs VEB

Sale price £37.05 Regular price £57.00
Prima Donna Devdaha Padded Plunge Bra VEB
Sale

Prima Donna Devdaha Padded Plunge Bra VEB
Prima Donna Devdaha Padded Plunge Bra VEB

Sale price £79.95 Regular price £123.00
Prima Donna Devdaha Luxury Thong VEB
Sale

Prima Donna Devdaha Luxury Thong VEB
Prima Donna Devdaha Luxury Thong VEB

Sale price £44.20 Regular price £68.00
Prima Donna Devdaha Full Cup Bra VEB
Sale

Prima Donna Devdaha Full Cup Bra VEB
Prima Donna Devdaha Full Cup Bra VEB

Sale price £76.70 Regular price £118.00
Prima Donna Devdaha Full Briefs VEB
Sale

Prima Donna Devdaha Full Briefs VEB
Prima Donna Devdaha Full Briefs VEB

Sale price £40.30 Regular price £62.00

If you've been waiting for the right moment, this is it. Our PrimaDonna sale brings together a carefully edited selection of bras and briefs from one of the world's most respected luxury lingerie brands — all at reduced prices, and all chosen with the same care we apply to everything we stock at Plums.

PrimaDonna has built its reputation on one thing above everything else: fit. Their bras are engineered for women who need genuine support without compromise, with a size range that goes where most brands simply won't follow. If you already know PrimaDonna, you'll know exactly what we mean. That feeling when a bra fits properly — all day, without you thinking about it — is what keeps women returning to the brand year after year.

The pieces in our sale are seasonal styles making way for new collections, which means you're shopping the same quality, the same craftsmanship, and the same exceptional fit you'd expect at full price. Nothing appears here because it's lacking — it's simply a change of season.

Once a size is gone from our sale, that's it — these are end-of-line styles that we won't be reordering, so if something catches your eye it's worth acting on sooner rather than later.

Account

PrimaDonna Sale

Prima Donna Sophora Full Cup Bra Spz

Prima Donna Sophora Thong SPZ

Prima Donna Sophora Rio Briefs SPZ

Prima Donna Sophora Hotpants SPZ

Prima Donna Sophora Full Briefs SPZ

Prima Donna Sophora Balcony Bra SPZ

Prima Donna Devdaha Thong VEB

Prima Donna Devdaha Rio Briefs VEB

Prima Donna Devdaha Padded Plunge Bra VEB

Prima Donna Devdaha Luxury Thong VEB

Prima Donna Devdaha Full Cup Bra VEB

Prima Donna Devdaha Full Briefs VEB

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