Prima Donna Lingerie

PrimaDonna Bras & Lingerie

We've been fitting PrimaDonna bras at Plums Lingerie since we opened in 2006, and it remains one of our favourite brands for women looking for exceptional support without compromising on style.

PrimaDonna is particularly well known for its bras for fuller busts, with carefully constructed cups, supportive bands and an extensive size range. But what we love most about PrimaDonna is the fit. A good PrimaDonna bra doesn't just feel supportive – it can completely change the shape of your bust under clothes.

Which PrimaDonna bra is right for you?

Not every PrimaDonna bra fits in exactly the same way, and choosing the right style can make a big difference.

PrimaDonna Deauville is the iconic full-cup bra and one of the styles we've fitted for years. It offers excellent support and coverage, particularly for a fuller or heavier bust, while the three-part cup gives a beautifully lifted shape.

PrimaDonna Madison combines supportive construction with stretch lace at the top of the cup, making it a useful option if you have some asymmetry or find that a more rigid cup can cut in.

PrimaDonna Montara is one of PrimaDonna's lower-priced collections, with a simpler, more contemporary look. The bottom of the cup is made from firm simplex fabric, which has less give than some of the fabrics used in other PrimaDonna collections. This creates a secure, supportive feel and makes Montara a good option if you prefer a firmer cup.

PrimaDonna Salerno is another of PrimaDonna's more accessibly priced collections. Like Montara, it uses firm simplex fabric in the lower part of the cup, giving the bust plenty of support with less stretch and give. Its simpler styling also makes it a good choice if you want PrimaDonna's fit and support without the more elaborate detailing of collections such as Deauville.

PrimaDonna Figuras is quite different from PrimaDonna's traditional seamed bras. Its smooth, minimalist styling makes it ideal under fitted clothing and a good option if you want the support and fit of PrimaDonna without lace or embroidery.

We also stock seasonal PrimaDonna collections and coordinating briefs, with new