Marie Jo Avero

The Iconic Marie Jo Avero Collection
Discover the Marie Jo Avero Collection, a true icon in luxury lingerie, celebrated for its impeccable fit, refined design, and instantly recognisable daisy straps. Designed for women who expect both elegance and everyday comfort, Avero blends timeless craftsmanship with modern innovation. Each piece is thoughtfully created to enhance your natural shape while delivering a flawless, confidence-boosting silhouette under any outfit.

Luxury Comfort Meets Everyday Versatility
Renowned as one of the most sought-after designer bras in the UK, the Avero collection offers styles to suit every wardrobe. From seamless T-shirt bras that disappear effortlessly under clothing to supportive balcony and plunge designs, each bra is engineered for all-day comfort without compromising on style.

Innovative fabrics—including lightweight, breathable spacer options—ensure a smooth, rounded finish while keeping you cool and comfortable. Whether you're dressing for work, special occasions, or relaxed weekends, Avero delivers the perfect balance of support, softness, and sophistication.

Signature Details, Endless Style
What sets the Marie Jo Avero apart is its iconic detailing. The delicate daisy straps have become a hallmark of the collection—feminine, playful, and unmistakably luxurious. Available in a curated range of colours and exclusive seasonal updates, including elegant ivory tones with subtle embroidery and bold black designs with sheer finishes, Avero offers something for every style preference.

From everyday essentials to statement lingerie, the Avero collection is designed to be worn, loved, and lived in—bringing a touch of luxury to every moment.