Bras

Luxury Bras from the World's Finest Lingerie Brands

Step into a world of refined elegance with our curated collection of luxury bras from PrimaDonna, Marie Jo, Lise Charmel, and Simone Pérèle. Renowned for their exceptional craftsmanship and impeccable fit, these iconic European brands bring together innovation, beauty, and comfort in every design. From PrimaDonna's unparalleled support to Marie Jo's modern, fashion-forward styles, each bra is thoughtfully created to enhance your natural shape while delivering confidence you can feel all day long.

Exquisite Craftsmanship & Unrivalled Comfort

Experience lingerie designed with precision and passion. Lise Charmel's intricate detailing and luxurious fabrics offer a truly indulgent feel, while Simone Pérèle is celebrated for its effortless blend of French sophistication and everyday comfort. Expect soft, breathable materials, expertly constructed cups, and supportive bands that move with your body — making each piece a true investment in your wardrobe.

Elegant Styles for Every Shape, Mood & Moment

From beautifully detailed lace balcony and full cup bras to sleek, invisible T-shirt styles, this collection is designed to suit every occasion. Discover plunge bras that make a statement, push-up styles that enhance your silhouette, and strapless bras engineered to stay beautifully in place. For those who prefer a softer touch, our edit of wireless bras delivers all-day comfort without compromise. With inclusive sizing and expertly engineered designs, every style caters to a variety of shapes — ensuring comfort and elegance always go hand in hand.

For the perfect fit, visit us in store at Plums Lingerie. Learn more about what to expect at a bra fitting.