Choosing a swimsuit can feel like a bit of a challenge.
For a lot of women, it’s not just about finding something that fits—it’s about finding something that feels supportive, flattering, and gives you that bit of confidence when you put it on.
And that’s really what matters.
Because there isn’t one “right” style for each body type. It’s about finding what works for you.
The most common worries (you’re not alone)
When women come in to try on swimwear, the same things tend to come up:
- Wanting more support in the bust
- Feeling conscious of the tummy area
- Not being sure what styles will actually suit them
All completely normal—and very fixable with the right fit.
A couple of things worth rethinking
There are a few ideas that come up a lot that don’t always hold true.
One is that patterns make you look bigger.
In reality, a well-placed pattern can be incredibly flattering and often much more forgiving than plain fabric.
Another is assuming you know what will suit you before trying it on.
It’s very common for someone to come in looking for a plain black swimsuit—and leave with something brighter or patterned that actually looks far better on.
What actually matters more than “body shape”
Rather than thinking in terms of body types, it’s much more helpful to look at:
- Your bra size
- Your dress size
- Your proportions
For example:
- Someone might be a size 16 but have a smaller bottom, which affects how things fit
- A fuller bust often benefits from a proper cup-sized swimsuit
- Body length matters—taller women often suit brands like Prima Donna Swim, Maryan Mehlhorn, or Charmline, which tend to work well for longer bodies
It’s about small details that make a big difference.
What tends to flatter (based on real fittings)
Fuller bust
Square necklines can work really well—they help keep everything in place while still looking modern.
Cup-sized swimwear, like you’ll find in Prima Donna Swim, can make a huge difference in both support and shape.
Wider straps also tend to feel more comfortable and secure.
Tummy area
If this is something you’re conscious of, ruching and clever pattern placement can help create a smoother look.
Brands like Charmline are particularly good for this—they design with shaping and placement in mind without feeling overly restrictive.
That said, not everyone is looking to hide anything, and that’s completely personal.
Smaller bottom
This is where balance comes in.
A well-fitted swimsuit, particularly a cup-sized one, can help create proportion and give a more secure fit overall.
Creating longer legs
A higher cut on the leg can instantly lengthen your legs.
It’s one of those small design details that can completely change how something looks on.
A few things to be aware of
Some styles don’t always work quite as expected:
- Very structured shaping swimsuits can sometimes be tricky if the back is cut too high
- Thicker fabrics may not feel ideal in very hot climates
- Very delicate fabrics (like those used in brands such as Watercult) can benefit from a bit more care when wearing and sitting
It’s all about choosing the right piece for how and where you’ll wear it.
Why trying things on makes all the difference
This is where everything changes.
It’s very common for someone to come in with a fixed idea—often something plain and black—and end up choosing something completely different once they see it on.
Colours, patterns, and cuts can surprise you.
And often, the ones you wouldn’t have picked are the ones that suit you best.
You’ll know when it’s right
When someone finds the right swimsuit, it’s obvious.
They stand differently.
They relax.
They start to feel excited about wearing it.
That’s always the sign.
And finally…
The most important thing isn’t finding the “perfect” swimsuit for your body.
It’s finding one that makes you feel good.
You’re on holiday—you’re meant to enjoy yourself.
And the reality is, people aren’t looking at you in the way you might think they are.
So if something fits well, feels supportive, and makes you feel confident—that’s the one.
