Most women wear a bra every single day — often for more than ten hours at a time.
At Plums Lingerie, we believe you should feel comfortable, supported, and confident all day long.

Not counting the minutes until you can finally get home and take the damn thing off.

We specialise in beautifully fitted lingerie that works with your body — no digging straps, no riding-up bands, no constant adjusting. Just expertly fitted lingerie that allows you to get on with your day feeling comfortable, confident, and effortlessly glamorous.

Correctly fitting lingerie can completely transform how you feel. When it fits properly and looks beautiful, it changes everything.

Luxury Lingerie & Expert Bra Fitting Since 2006

Plums Lingerie was founded in 2006 by mother and daughter Tricia Rees and Katherine Salt, opening a small boutique in St Helier, Jersey with half-empty drawers and a huge amount of optimism.

From the very beginning, our focus has been on expert bra fitting, exceptional comfort, and luxury lingerie that truly fits.

Unlike many online lingerie retailers, we fit women every single day. We understand bodies, shapes, and sizing — and we know our products inside out. That means we can guide you honestly, answer your questions confidently, and help you find lingerie that genuinely works for you.

Whether you shop online or visit us in-store, you’ll benefit from real expertise — not guesswork.

Our Lingerie Brands

We launched with our core brands PrimaDonna Lingerie and Marie Jo, gradually expanding our collections to include designers we trust and love, such as:

• Aubade

• Lise Charmel

• Simone Pérèle

Our lingerie collections offer luxurious support and beautiful design in cup sizes ranging from A to J cup, ensuring exceptional fit across a wide range of body shapes.

Luxury Nightwear & Silk Loungewear

As lovers of a little luxury, it was important to us that nightwear felt like an experience to wear — not just something to sleep in.

We carefully selected luxury silk nightwear from Marjolaine and Lise Charmel, offering pieces that feel indulgent, elegant, and beautifully made.

Supportive Designer Swimwear

We took our time adding swimwear. Fit was non-negotiable.

We waited until we found brands that offered the same level of support, quality, and sizing as our lingerie. Today, our swimwear collections include:

• PrimaDonna Swim — bikinis and swimsuits up to an H cup

• Gottex swimwear, known for elegant design and flattering structure

• Lise Charmel swimwear, combining glamour with exceptional fit

Our swimwear is designed to support, flatter, and make you feel confident — whether you’re poolside or on the beach.

Where We Are | Jersey, Channel Islands

Plums Lingerie is based in Jersey, one of the Channel Islands, located between the UK and France off the north-west coast of France.

Jersey is neither part of the UK nor France. It has its own independent government, legal system, and tax structure — giving the island a unique identity and way of life.

The idea for Plums Lingerie came from our own frustrations of shopping for lingerie on an island measuring just 9 by 5 miles. As lovely as a trip to London can be, it isn’t practical when you suddenly need a strapless bra for Friday night.

So we created the boutique we wished had existed — offering expert lingerie fitting in Jersey, luxury brands, and lingerie that genuinely works for real women.

Invest in Your Everyday Comfort

Great lingerie isn’t a luxury — it’s an investment in your daily wellbeing.

At Plums Lingerie, we believe every woman deserves lingerie that fits beautifully, feels comfortable, and makes her feel confident every single day.