Prima Donna Madison Open Air

Fresh, feminine, and beautifully uplifting—the Prima Donna Madison Open Air collection brings a breath of spring to your lingerie wardrobe. Featuring soft pastel florals on a pale blue base, this limited-edition set includes sculpting T-shirt and full cup bras paired with flattering hot pants and Rio briefs. Designed for full support and all-day comfort, it's the perfect blend of romantic style and everyday luxury—now at up to 50% off.

Join the Plums Club For VIP Updates and Offers