Privacy & Cookies Policy
Last updated: 23 August 2025
Plums Lingerie Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy & Cookies Policy explains how we collect, use, and protect your personal data when you interact with our website, products, and services — including SMS marketing.
We are a company registered in Jersey, Channel Islands, and comply with the Data Protection (Jersey) Law 2018 (DPJL) and other applicable laws relating to privacy and electronic communications.
1. Information We Collect
We may collect the following personal data when you interact with us:
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Contact Information: Name, email address, phone number, postal address.
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Account Details: Login credentials (if you create an account).
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Order Information: Billing and shipping addresses, payment details (processed securely via third-party payment processors).
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Marketing Preferences: Your opt-in choices for email, SMS, and other marketing communications.
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Website Usage Data: IP address, browser type, device identifiers, and activity on our site (via cookies or similar technologies).
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Location Data (if applicable): Collected via your device settings, IP address, or other location-based technologies.
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Shopping Behaviour: Items viewed, placed in cart, purchased, or abandoned.
2. How We Collect Your Information
We collect your personal data:
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When you purchase products or services.
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When you sign up for our newsletter, SMS marketing, or other communications.
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When you create an account on our website.
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When you engage with our social media, competitions, or promotions.
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Through cookies, pixels, and similar technologies on our website.
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From trusted third-party partners who provide services to us (e.g., payment processors, delivery companies).
3. How We Use Your Information
We use your information for the following purposes:
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Order Processing & Fulfilment – To process payments, deliver products, and manage returns.
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Customer Service – To respond to your queries and provide support.
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Marketing Communications – To send you offers, updates, and promotions (email, SMS, post, social media), where you have consented or where permitted by law.
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SMS Marketing – See Section 4 for details.
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Abandoned Cart Reminders – To remind you about items left in your shopping cart (see Section 5).
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Service Improvements – To analyse usage patterns and improve our website and services.
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Location-Based Services – To provide relevant offers and store location services, if you enable location sharing.
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Legal & Regulatory Compliance – To comply with applicable laws and protect our legal rights.
4. SMS Marketing Communications (Opt-In)
With your explicit consent, Plums Lingerie Limited may send you marketing messages via SMS, including promotions, product updates, and exclusive offers.
By opting in to SMS communications:
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Collection – We collect your mobile phone number when you voluntarily provide it (e.g., at checkout, via sign-up forms, or by texting a keyword to us).
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Use – We use your number to send marketing messages, abandoned cart reminders, and exclusive offers.
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Third-Party Sharing – SMS opt-in data and consent will never be shared with or sold to any non-affiliated third parties, except as necessary to send messages via our SMS service provider under strict data processing agreements.
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Withdrawal – You may withdraw consent at any time by replying “STOP” to any SMS or contacting us at [contact email/phone].
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Frequency & Charges – Message frequency varies; standard message/data rates may apply.
5. Abandoned Cart Tracking
Plums Lingerie’s website uses cookies and similar technologies to keep track of items you place in your shopping cart, including when you have abandoned your cart.
If you have opted in to SMS marketing, we may use this information to send you cart reminder messages.
Example:
“Plums Lingerie’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”
6. Cookies & Similar Technologies
We use cookies, pixels, and other tracking technologies to:
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Enable site functionality (e.g., shopping cart, account login).
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Remember your preferences.
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Analyse site traffic and performance.
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Personalise content and ads.
Cookie Categories:
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Strictly Necessary Cookies – Essential for site operation.
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Performance & Analytics Cookies – Help us understand how visitors use our site.
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Functional Cookies – Remember your preferences and choices.
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Advertising Cookies – Deliver relevant adverts and measure campaign performance.
You can manage your cookie preferences via our cookie banner or your browser settings.
7. Location Data (If Applicable)
If you use services that require location data:
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We may collect this via your device’s GPS, IP address, or other technologies.
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We use location data to provide relevant offers, local events, or store directions.
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You can disable location sharing in your device/browser settings.
8. Lawful Bases for Processing
We process your personal data based on:
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Consent – For marketing (email, SMS) and certain cookies.
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Contract – To process orders and provide services.
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Legitimate Interests – To improve our services, prevent fraud, and communicate with customers.
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Legal Obligation – To meet our legal and regulatory duties.
9. Data Sharing
We may share your personal data with:
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Payment processors and financial institutions.
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Delivery and logistics providers.
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Marketing platforms (e.g., Klaviyo) and analytics services.
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Professional advisors (e.g., accountants, lawyers).
Important:
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties, except as required to send messages via our SMS platform provider.
10. Data Retention
We will retain your personal data only as long as necessary for the purposes collected, or as required by law.
Phone numbers collected for SMS marketing will be deleted upon withdrawal of consent or after [X months/years] of inactivity.
11. Your Rights
Under the Data Protection (Jersey) Law 2018, you have the right to:
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Access a copy of your personal data.
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Correct inaccurate information.
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Request deletion of your data.
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Restrict processing.
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Object to direct marketing at any time.
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Withdraw consent.
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Request data portability.
To exercise these rights, contact us at [insert contact details].
12. Security Measures
We use appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, and limited access.
13. Children’s Data
Our services are not directed to children under 13. We do not knowingly collect personal data from children without parental consent.
14. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on our website with the date of last update shown.
15. Contact Us
If you have any questions about this policy or how we process your data, contact us at:
Plums Lingerie Limited
7 La Colomberie
Email: info@plumslingerie.com
Phone: 01534731302