Prima Donna & Marie Jo Best Sellers

Crafted for Confidence and Comfort

Celebrated for their exceptional fit, Prima Donna and Marie Jo deliver lingerie that blends lavish fabrics with structural precision. Prima Donna ingeniously combines bold elegance with superior support—even in cup sizes up to J—without compromise. Marie Jo offers refined, feminine designs—think heart-shaped cups, daisy-strapped details, and delicate embroidery—that exude grace while assuring absolute comfort.

A Legacy of Belgian Craftsmanship

Rooted in the historic Van de Velde heritage, both brands exemplify a century of lingerie mastery. From meticulously tailored silhouettes to thoughtful sizing across dozens of cup and band variations, their creations are a testament to time-honoured Belgian design and relentless innovation. Their ethos? There’s no need to choose between fashion and function, especially for fuller figures. Each piece is engineered to fit every shape beautifully.

Hand-Picked for Everyday Luxury

Our Best Sellers are a curated celebration of your steadfast favourites—pieces that flatter, feel luxurious, and withstand wardrobe wear. Whether you’re after daily essentials or elegant statement sets, these trusted styles elevate your lingerie drawer with practical glamour. Expect seamless lines, exquisite lace, and silhouettes loved universally.