{"title":"Prima Donna Lingerie","description":"\u003ch2\u003e\u003cspan\u003ePrimaDonna Bras \u0026amp; Lingerie\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe've been fitting PrimaDonna bras at Plums Lingerie since we opened in 2006, and it remains one of our favourite brands for women looking for exceptional support without compromising on style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrimaDonna is particularly well known for its bras for fuller busts, with carefully constructed cups, supportive bands and an extensive size range. But what we love most about PrimaDonna is the fit. A good PrimaDonna bra doesn't just feel supportive – it can completely change the shape of your bust under clothes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhich PrimaDonna bra is right for you?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNot every PrimaDonna bra fits in exactly the same way, and choosing the right style can make a big difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/plumslingerie.com\/collections\/primadonna-deauville\"\u003e\u003cspan\u003ePrimaDonna Deauville\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e is the iconic full-cup bra and one of the styles we've fitted for years. It offers excellent support and coverage, particularly for a fuller or heavier bust, while the three-part cup gives a beautifully lifted shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/plumslingerie.com\/collections\/primadonna-madison\"\u003e\u003cspan\u003ePrimaDonna Madison\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e combines supportive construction with stretch lace at the top of the cup, making it a useful option if you have some asymmetry or find that a more rigid cup can cut in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/plumslingerie.com\/collections\/primadonna-montara\/\"\u003e\u003cspan\u003ePrimaDonna Montara\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e is one of PrimaDonna's lower-priced collections, with a simpler, more contemporary look. The bottom of the cup is made from firm simplex fabric, which has less give than some of the fabrics used in other PrimaDonna collections. This creates a secure, supportive feel and makes Montara a good option if you prefer a firmer cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/plumslingerie.com\/collections\/primadonna-salerno\"\u003e\u003cspan\u003ePrimaDonna Salerno\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e is another of PrimaDonna's more accessibly priced collections. Like Montara, it uses firm simplex fabric in the lower part of the cup, giving the bust plenty of support with less stretch and give. Its simpler styling also makes it a good choice if you want PrimaDonna's fit and support without the more elaborate detailing of collections such as Deauville.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/plumslingerie.com\/collections\/primadonna-figuras\"\u003e\u003cspan\u003ePrimaDonna Figuras\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e is quite different from PrimaDonna's traditional seamed bras. Its smooth, minimalist styling makes it ideal under fitted clothing and a good option if you want the support and fit of PrimaDonna without lace or embroidery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe also stock seasonal PrimaDonna collections and coordinating briefs, with new\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"prima-donna-deauville-full-briefs","title":"PrimaDonna Deauville Elegant Full Brief","description":"\u003cp data-start=\"223\" data-end=\"510\"\u003eThe PrimaDonna Deauville Full Briefs offer elegant coverage with exceptional comfort, making them a timeless lingerie essential. Designed to sit high on the waist, these classic briefs provide full rear coverage and a gentle shaping effect for a smooth, confident silhouette.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"802\"\u003eCrafted from soft, breathable fabric, the Deauville full briefs feel comfortable against the skin and are ideal for all-day wear. Delicate embroidered panels at the sides add a refined, feminine touch, reflecting the signature craftsmanship and elegance of the Deauville collection.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"1162\"\u003eThe high-rise cut offers light tummy smoothing without feeling restrictive, combining practicality with luxurious design. Beautifully supportive and effortlessly wearable, these briefs are perfect for everyday sophistication or for pairing with a matching PrimaDonna Deauville bra to create a coordinated lingerie set that balances form and function.\u003c\/p\u003e\n\u003cp data-start=\"1164\" data-end=\"1189\"\u003eWhy you’ll love them:\u003c\/p\u003e\n\u003cul data-start=\"1190\" data-end=\"1403\"\u003e\n\u003cli data-start=\"1190\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1234\"\u003eHigh-waisted fit with full rear coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1282\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1282\"\u003eSoft, breathable fabric for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1318\"\u003e\n\u003cp data-start=\"1285\" data-end=\"1318\"\u003eElegant embroidered side panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1319\" data-end=\"1352\"\u003e\n\u003cp data-start=\"1321\" data-end=\"1352\"\u003eGentle tummy-smoothing effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1353\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1355\" data-end=\"1403\"\u003eTimeless design to pair with the Deauville bra\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1405\" data-end=\"1548\"\u003eEmbrace classic style and dependable comfort with the PrimaDonna Deauville Full Briefs — where refined elegance meets everyday wearability.\u003c\/p\u003e","brand":"PrimaDonna","offers":[{"title":"Caffe Latte \/ M","offer_id":45569626112188,"sku":"PD-0561811-CAL-m","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ L","offer_id":45569626079420,"sku":"PD-0561811-CAL-l","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ XL","offer_id":45569626144956,"sku":"PD-0561811-CAL-xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ 2XL","offer_id":45569625981116,"sku":"PD-0561811-CAL-2xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ 3XL","offer_id":45569626013884,"sku":"PD-0561811-CAL-3xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ 4XL","offer_id":45569626046652,"sku":"PD-0561811-CAL-4xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ M","offer_id":45569626341564,"sku":"PD-0561811-IV-m","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ L","offer_id":45569626308796,"sku":"PD-0561811-IV-l","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XL","offer_id":45569626374332,"sku":"PD-0561811-IV-xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 2XL","offer_id":45569626177724,"sku":"PD-0561811-IV-2xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 3XL","offer_id":45569626210492,"sku":"PD-0561811-IV-3xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 4XL","offer_id":45569626243260,"sku":"PD-0561811-IV-4xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 5XL","offer_id":45569626276028,"sku":"PD-0561811-IV-5xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":45569626570940,"sku":"PD-0561811-WHI-m","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":45569626538172,"sku":"PD-0561811-WHI-l","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":45569626603708,"sku":"PD-0561811-WHI-xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":45569626407100,"sku":"PD-0561811-WHI-2xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":45569626439868,"sku":"PD-0561811-WHI-3xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 4XL","offer_id":45569626472636,"sku":"PD-0561811-WHI-4xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 5XL","offer_id":45569626505404,"sku":"PD-0561811-WHI-5xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":45652659437756,"sku":"PD-0561811-BLK-m","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":45652659470524,"sku":"PD-0561811-BLK-l","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":45652659503292,"sku":"PD-0561811-BLK-xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":45652659536060,"sku":"PD-0561811-BLK-2xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":45652659568828,"sku":"PD-0561811-BLK-3xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":45652659601596,"sku":"PD-0561811-BLK-4xl","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":45652659634364,"sku":"PD-0561811-BLK-5xl","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7233\/4268\/files\/Prima_Donna_Deauville_Full_Briefs_Black.webp?v=1777040473"},{"product_id":"prima-donna-deauville-rio-briefs","title":"PrimaDonna Deauville Rio Brief","description":"\u003ch3 data-start=\"224\" data-end=\"538\"\u003e\u003cstrong data-start=\"224\" data-end=\"267\"\u003eClassic elegance with everyday comfort.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"224\" data-end=\"538\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"274\" data-end=\"310\"\u003ePrima Donna Deauville Rio Briefs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eoffer a timeless silhouette with a touch of refined sophistication. Designed for a flattering mid-rise fit, these briefs provide moderate coverage while showcasing the exquisite embroidery that defines the Deauville collection.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"842\"\u003eCrafted from soft, breathable fabric, the Rio Briefs sit comfortably on the hips and remain invisible under clothing thanks to flat-finished seams. Delicate embroidered panels on the front add a graceful, feminine finish — perfect for those who love beautiful details even in their everyday essentials.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"962\"\u003eIdeal for pairing with the matching Deauville bra, these briefs bring together comfort, luxury, and impeccable design.\u003c\/p\u003e\n\u003ch3 data-start=\"964\" data-end=\"989\"\u003e\u003cstrong data-start=\"964\" data-end=\"989\"\u003eWhy you’ll love them:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"990\" data-end=\"1227\"\u003e\n\u003cli data-start=\"990\" data-end=\"1032\"\u003e\n\u003cp data-start=\"992\" data-end=\"1032\"\u003eMid-rise Rio cut with a flattering fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1033\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1035\" data-end=\"1082\"\u003eSoft, lightweight fabric for day-long comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1138\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1138\"\u003eElegant embroidered detailing for a luxurious touch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1139\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1141\" data-end=\"1184\"\u003eFlat seams for a smooth, invisible finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1227\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1227\"\u003ePairs perfectly with the Deauville bra\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1229\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1229\" data-end=\"1251\"\u003eColours available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBlack, White, Ivory Caffé Latte, seasonal hues\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1342\" data-end=\"1461\"\u003eStep into classic beauty with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1376\" data-end=\"1412\"\u003ePrima Donna Deauville Rio Briefs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— a perfect blend of elegance and everyday ease.\u003c\/p\u003e","brand":"PrimaDonna","offers":[{"title":"Caffe Latte \/ S \/ Hand wash","offer_id":45579985060028,"sku":"PD-0561810-CAL-s","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ M \/ Hand wash","offer_id":45580923568316,"sku":"PD-0561810-CAL-m","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ L \/ Hand wash","offer_id":45580923601084,"sku":"PD-0561810-CAL-l","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ XL \/ Hand wash","offer_id":45580923633852,"sku":"PD-0561810-CAL-xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ 2XL \/ Hand wash","offer_id":45580923666620,"sku":"PD-0561810-CAL-2xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Caffe Latte \/ 3XL \/ Hand wash","offer_id":45580923699388,"sku":"PD-0561810-CAL-3xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ S \/ Hand wash","offer_id":45580923732156,"sku":"PD-0561810-IV-s","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ M \/ Hand wash","offer_id":45580923764924,"sku":"PD-0561810-IV-m","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ L \/ Hand wash","offer_id":45580923797692,"sku":"PD-0561810-IV-l","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XL \/ Hand wash","offer_id":45580923830460,"sku":"PD-0561810-IV-xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 2XL \/ Hand wash","offer_id":45580923863228,"sku":"PD-0561810-IV-2xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 3XL \/ Hand wash","offer_id":45580923895996,"sku":"PD-0561810-IV-3xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S \/ Hand wash","offer_id":45580923928764,"sku":"PD-0561810-WHI-s","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M \/ Hand wash","offer_id":45580923961532,"sku":"PD-0561810-WHI-m","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L \/ Hand wash","offer_id":45580923994300,"sku":"PD-0561810-WHI-l","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL \/ Hand wash","offer_id":45580924027068,"sku":"PD-0561810-WHI-xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL \/ Hand wash","offer_id":45580924059836,"sku":"PD-0561810-WHI-2xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL \/ Hand wash","offer_id":45580924092604,"sku":"PD-0561810-WHI-3xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S \/ Hand wash","offer_id":45580924125372,"sku":"PD-0561810-BLK-s","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M \/ Hand wash","offer_id":45580924158140,"sku":"PD-0561810-BLK-m","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L \/ Hand wash","offer_id":45580924190908,"sku":"PD-0561810-BLK-l","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL \/ Hand wash","offer_id":45580924223676,"sku":"PD-0561810-BLK-xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL \/ Hand wash","offer_id":45580924256444,"sku":"PD-0561810-BLK-2xl","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL \/ Hand wash","offer_id":45580924289212,"sku":"PD-0561810-BLK-3xl","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7233\/4268\/files\/Prima_Donna_Deauville_Rio_Briefs_Caffe_Latte.webp?v=1777066507"},{"product_id":"prima-donna-deauville-bra","title":"PrimaDonna Deauville Full Cup Bra","description":"\u003cp data-end=\"508\" data-start=\"409\"\u003eThe iconic Prima Donna Deauville bra – exceptional support, shape, and comfort for fuller busts.\u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"510\"\u003eDesigned for women who need serious support without compromising on style, the Deauville is one of the most trusted bras in the world for fuller bust cups.\u003c\/p\u003e\n\u003ch2 data-end=\"706\" data-start=\"668\" data-section-id=\"1xkrtif\"\u003eWho this bra is for \u003c\/h2\u003e\n\u003cp data-end=\"731\" data-start=\"708\"\u003ePerfect for you if:\u003c\/p\u003e\n\u003cul data-end=\"949\" data-start=\"732\"\u003e\n\u003cli data-end=\"761\" data-start=\"732\" data-section-id=\"cy3tb6\"\u003eYou wear E–J cup sizes\u003c\/li\u003e\n\u003cli data-end=\"807\" data-start=\"762\" data-section-id=\"s0gkav\"\u003eYou want maximum lift and forward shape\u003c\/li\u003e\n\u003cli data-end=\"882\" data-start=\"808\" data-section-id=\"o5o1cq\"\u003eYou struggle to find bras that feel supportive \u003cem data-end=\"862\" data-start=\"857\"\u003eand\u003c\/em\u003e comfortable all day\u003c\/li\u003e\n\u003cli data-end=\"949\" data-start=\"883\" data-section-id=\"1dxmwbr\"\u003eYou prefer a secure, non-padded bra that still looks elegant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1008\" data-start=\"956\" data-section-id=\"1a75wet\"\u003eWhy customers love the Deauville\u003c\/h2\u003e\n\u003cul data-end=\"1312\" data-start=\"1010\"\u003e\n\u003cli data-end=\"1094\" data-start=\"1010\" data-section-id=\"ga565y\"\u003eOutstanding support – engineered for fuller busts, not scaled-up small sizes\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1095\" data-section-id=\"11dq5sr\"\u003eBeautiful shaping – lifts and centres without flattening\u003c\/li\u003e\n\u003cli data-end=\"1235\" data-start=\"1160\" data-section-id=\"lgfhjv\"\u003eAll-day comfort – wide straps and strong construction reduce strain\u003c\/li\u003e\n\u003cli data-end=\"1312\" data-start=\"1236\" data-section-id=\"51h32v\"\u003eTimeless design – elegant embroidery that feels luxurious, not bulky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1411\" data-start=\"1314\"\u003eThis is a bra many of our customers come back to again and again—it’s a true wardrobe staple.\u003c\/p\u003e\n\u003ch2 data-end=\"1469\" data-start=\"1418\" data-section-id=\"g0p9f6\"\u003eFit \u0026amp; sizing advice \u003c\/h2\u003e\n\u003cp data-end=\"1501\" data-start=\"1471\"\u003eOur expert fitting advice:\u003c\/p\u003e\n\u003cul data-end=\"1800\" data-start=\"1503\"\u003e\n\u003cli data-end=\"1543\" data-start=\"1503\" data-section-id=\"vcgpcx\"\u003eFits true to size for most customers\u003c\/li\u003e\n\u003cli data-end=\"1640\" data-start=\"1544\" data-section-id=\"16fccqc\"\u003eIf you’re between sizes, we usually recommend trying the smaller band for better support\u003c\/li\u003e\n\u003cli data-end=\"1706\" data-start=\"1641\" data-section-id=\"7rm684\"\u003eBest suited for fuller busts that need lift and structure\u003c\/li\u003e\n\u003cli data-end=\"1800\" data-start=\"1707\" data-section-id=\"169phaz\"\u003eIf you prefer a lighter, less structured feel, you may want to explore alternative styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1930\" data-start=\"1802\"\u003eIf you’re unsure, our team specialises in professional bra fitting—we’re always happy to help you find your perfect size.\u003c\/p\u003e\n\u003ch2 data-end=\"1980\" data-start=\"1937\" data-section-id=\"u8n1x3\"\u003eProduct details\u003c\/h2\u003e\n\u003cul data-end=\"2194\" data-start=\"1982\"\u003e\n\u003cli data-end=\"2027\" data-start=\"1982\" data-section-id=\"19z4ftz\"\u003eFull cup bra with three-part construction\u003c\/li\u003e\n\u003cli data-end=\"2070\" data-start=\"2028\" data-section-id=\"1fl0cjz\"\u003eStrong side panels for forward shaping\u003c\/li\u003e\n\u003cli data-end=\"2114\" data-start=\"2071\" data-section-id=\"158cycj\"\u003eNon-padded for natural lift and support\u003c\/li\u003e\n\u003cli data-end=\"2148\" 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Whether paired with the matching bra or styled solo, this brief delivers comfort, class and just the right amount of allure.\u003c\/p\u003e\n\u003ch3 data-start=\"966\" data-end=\"993\"\u003e\u003cstrong data-start=\"970\" data-end=\"993\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"994\" data-end=\"1292\"\u003e\n\u003cli data-start=\"994\" data-end=\"1053\"\u003e\n\u003cp data-start=\"996\" data-end=\"1053\"\u003eClassic\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1004\" data-end=\"1026\"\u003emid-rise Rio brief\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith leg-lengthening cut\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1054\" data-end=\"1119\"\u003e\n\u003cp data-start=\"1056\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1085\"\u003eSoft stretch check fabric\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a flawless, second-skin fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1120\" data-end=\"1178\"\u003e\n\u003cp data-start=\"1122\" data-end=\"1178\"\u003eFeminine lace panels add elegant detailing at the hips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1179\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1181\" data-end=\"1232\"\u003eLays smooth under clothing – ideal for daily wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1292\"\u003eMatches perfectly with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1262\" data-end=\"1290\"\u003eMadison Deep Forest bras\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PrimaDonna","offers":[{"title":"Deep Forest \/ XS","offer_id":45592882446524,"sku":"PD-0562125-dfo-xs","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ S","offer_id":45592882380988,"sku":"PD-0562125-dfo-s","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ M","offer_id":45592882348220,"sku":"PD-0562125-dfo-m","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ L","offer_id":45592882315452,"sku":"PD-0562125-dfo-l","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ XL","offer_id":45592882413756,"sku":"PD-0562125-dfo-xl","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ 2XL","offer_id":45592882249916,"sku":"PD-0562125-dfo-2xl","price":51.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Forest \/ 3XL","offer_id":45592882282684,"sku":"PD-0562125-dfo-3xl","price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7233\/4268\/files\/Prima_Donna_Madison_Rio_Briefs_DFO.webp?v=1778836987"},{"product_id":"prima-donna-prima-donna-madison-rio-briefs-large-fie","title":"Prima Donna Madison Rio Briefs Large FIE","description":"\u003ch3 data-section-id=\"1eogp3m\" data-start=\"528\" data-end=\"572\"\u003eBold Colour with Iconic Madison Appeal\u003c\/h3\u003e\n\u003cp data-start=\"573\" data-end=\"951\"\u003eThe PrimaDonna Madison Rio Briefs in Fuchsia Fiesta bring a fresh burst of colour to the beloved Madison collection. 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