{"title":"Marie Jo Loish","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eLoish is Marie Jo stepping away from its quieter, more refined register and doing something deliberately bold. The collection is built around multicolour organic embroidery layered over graphic shiny fabric and dotted tulle — an eclectic combination that reads as genuinely fashion-led rather than decorative for its own sake. If you usually gravitate towards understated lingerie, Loish is the kind of collection that might make you reconsider.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat keeps it grounded is the construction underneath the design. The underwiring, cup shaping and strap engineering are all exactly what you'd expect from Marie Jo — precise, comfortable, built to wear all day — so the visual confidence of the collection doesn't come at the expense of fit. The bra range covers heartshape, balcony, plunge and full cup spacer styles, which is a broader shape selection than many fashion collections offer, and the briefs come in enough cuts — rio, full brief, hotpants and thong — to build a complete wardrobe around it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eLoish rewards the woman who wants her lingerie to reflect a considered sense of style rather than simply disappear. It's lingerie that's clearly been designed, and doesn't try to hide it.\u003c\/p\u003e","products":[{"product_id":"marie-jo-loish-balcony-bra-ame","title":"Marie Jo Loish Amethyst Balcony Bra","description":"\u003ch3 data-start=\"563\" data-end=\"597\"\u003eBold Florals, Striking Shape\u003c\/h3\u003e\n\u003cp data-start=\"598\" data-end=\"884\"\u003eSlip into the\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"612\" data-end=\"664\"\u003eMarie Jo Loish Padded Balconette Bra in Amethyst\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand let the florals do the flirting. With vivid embroidery in lime green, fuchsia, and silver, set against a bewitching violet base, this balconette cut gives you a naturally rounded silhouette with a little extra lift.\u003c\/p\u003e\n\u003ch3 data-start=\"886\" data-end=\"932\"\u003eStatement Lingerie with Everyday Comfort\u003c\/h3\u003e\n\u003cp data-start=\"933\" data-end=\"1162\"\u003eThe padded cups and underwire offer heavenly support without compromising on beauty. Embellished straps and sheer floral detailing make this a piece designed to be seen—whether it’s peeking from a blouse or styled for a night in.\u003c\/p\u003e\n\u003ch3 data-start=\"1164\" data-end=\"1210\"\u003eFrom Daytime Chic to Nighttime Seduction\u003c\/h3\u003e\n\u003cp data-start=\"1211\" data-end=\"1445\"\u003eMagical violet tones and flattering construction make this bra a go-to for all-day wear or intimate evenings. Pair it with matching briefs, thongs or high-waist options from the Loish collection for a complete look of luxe confidence.\u003c\/p\u003e","brand":"Marie Jo","offers":[{"title":"Amethyst \/ 32 \/ C","offer_id":45591949443260,"sku":"5400977671596","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 32 \/ D","offer_id":45591949476028,"sku":"5400977671602","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 32 \/ E","offer_id":45591949508796,"sku":"5400977671619","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 32 \/ F","offer_id":45591949541564,"sku":"5400977671626","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 34 \/ B","offer_id":45591949574332,"sku":"5400977671633","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 34 \/ C","offer_id":45591949607100,"sku":"5400977671640","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 34 \/ D","offer_id":45591949639868,"sku":"5400977671657","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 34 \/ E","offer_id":45591949672636,"sku":"5400977671664","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 34 \/ F","offer_id":45591949705404,"sku":"5400977671671","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 36 \/ B","offer_id":45591949738172,"sku":"5400977671688","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 36 \/ C","offer_id":45591949770940,"sku":"5400977671695","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 36 \/ D","offer_id":45591949803708,"sku":"5400977671701","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 36 \/ E","offer_id":45591949836476,"sku":"5400977671718","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 38 \/ B","offer_id":45591949902012,"sku":"5400977671732","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 38 \/ C","offer_id":45591949934780,"sku":"5400977671749","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 38 \/ D","offer_id":45591949967548,"sku":"5400977671756","price":79.1,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 38 \/ E","offer_id":45591950000316,"sku":"5400977671763","price":79.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7233\/4268\/files\/Marie_Jo_Loish_Balcony_Bra_Purple.png?v=1773320228"},{"product_id":"marie-jo-loish-full-briefs-ame","title":"Marie Jo Loish Amethyst Full Briefs","description":"\u003ch3 data-start=\"619\" data-end=\"657\"\u003eFull Coverage, Fierce Confidence\u003c\/h3\u003e\n\u003cp data-start=\"658\" data-end=\"923\"\u003eElevate your lingerie drawer with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"696\" data-end=\"728\"\u003eLoish Full Brief in Amethyst\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a masterpiece of bold colour and exquisite detailing. With deep violet tones, sheer mesh panels, and radiant floral embroidery in pink and lime, it’s made to stand out in the most elegant way.\u003c\/p\u003e\n\u003ch3 data-start=\"925\" data-end=\"963\"\u003eElegant Fit with All-Day Comfort\u003c\/h3\u003e\n\u003cp data-start=\"964\" data-end=\"1244\"\u003eDesigned for those who love a fuller fit without sacrificing style, these briefs offer gentle tummy support, full rear coverage, and a super-soft waistband that stays in place. The embroidered mesh at the sides adds a light, airy feel while keeping the look irresistibly feminine.\u003c\/p\u003e\n\u003ch3 data-start=\"1246\" data-end=\"1285\"\u003eYour Go-To for Luxe Everyday Wear\u003c\/h3\u003e\n\u003cp data-start=\"1286\" data-end=\"1549\"\u003eWhether you're lounging in loungewear or slipping into something slinky, these Marie Jo briefs offer the perfect mix of structure and sensuality. 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Crafted in deep violet with delicate floral embroidery on the straps and centre, it blends smooth sophistication with feminine flair.\u003c\/p\u003e\n\u003ch3 data-start=\"829\" data-end=\"868\"\u003eSeamless Finish, Second-Skin Feel\u003c\/h3\u003e\n\u003cp data-start=\"869\" data-end=\"1106\"\u003eDesigned to disappear under clothing, the seamless cups and lightweight spacer fabric offer breathable comfort and shape without bulk. Ideal for daily wear, it moves with you while delivering discreet support and a flattering silhouette.\u003c\/p\u003e\n\u003ch3 data-start=\"1108\" data-end=\"1150\"\u003eThe Perfect Match for Modern Romance\u003c\/h3\u003e\n\u003cp data-start=\"1151\" data-end=\"1345\"\u003ePair with the Loish amethyst briefs or thongs to complete your lingerie story. 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With its deep, magical violet hue and vibrant floral embroidery in pink and lime, this piece is pure temptation. Every stitch is crafted to bring out your boldest, most confident self.\u003c\/p\u003e\n\u003ch3 data-start=\"890\" data-end=\"927\"\u003eFeatherlight Feel, Alluring Fit\u003c\/h3\u003e\n\u003cp data-start=\"928\" data-end=\"1156\"\u003eSheer mesh meets delicate lace to create a thong that feels as light as air yet delivers maximum style impact. The soft waistband lies flat for an invisible fit under your clothes, while the cheeky cut flatters from every angle.\u003c\/p\u003e\n\u003ch3 data-start=\"1158\" data-end=\"1205\"\u003eThe Statement Piece You’ll Want on Repeat\u003c\/h3\u003e\n\u003cp data-start=\"1206\" data-end=\"1410\"\u003eWhether it's for everyday glam or that special moment, this Marie Jo thong offers a perfect balance of playful and polished. 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A lingerie drawer essential for the woman who adores indulgence in every detail.\u003c\/p\u003e","brand":"Marie Jo","offers":[{"title":"Amethyst \/ 32 \/ B","offer_id":45591952916668,"sku":"5400977671190","price":67.2,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 32 \/ C","offer_id":45591952949436,"sku":"5400977671206","price":67.2,"currency_code":"GBP","in_stock":true},{"title":"Amethyst \/ 32 \/ E","offer_id":45591953014972,"sku":"5400977671220","price":67.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7233\/4268\/files\/Marie_Jo_Loish_Plunge_Bra_Purple.png?v=1773320168"},{"product_id":"marie-jo-marie-jo-loish-amethyst-heart-bra","title":"Marie Jo Loish Amethyst Heartshaped Bra","description":"\u003cp data-start=\"156\" data-end=\"455\"\u003eModern, refined and beautifully feminine, the \u003cstrong data-start=\"202\" data-end=\"243\"\u003eMarie Jo Loish Plunge Bra in Amethyst\u003c\/strong\u003e is designed to enhance the natural shape of the bust with a flattering plunging neckline. 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